ABOUT

I formed Data Mosaic so that I could leverage my deep expertise in data-driven marketing and consumer lifecycle management to help small business owners optimize their data and create actionable data strategy and campaign optimizations. My personalized one-on-one approach simplifies e-commerce objectives and handles the complexities of partner integrations and corporate communication, so owners can focus on what matters most—connecting with customers. I am also a proud member of Start Small, Think Big  a nonprofit that advances economic equity by connecting entrepreneurs facing systemic barriers to a curated system of resources and support. I am on a team of marketing experts who provide timely and relevant expertise related to branding and digital marketing strategies. ​ I have over 20 years of experience in driving ecommerce product roadmaps, optimizing customer journeys, and leading digital commerce projects within the luxury fashion, beauty, and apparel industries. Proven track record of increasing conversion rates through strategic use of A/B testing, segmentation and performance analytics. Expert in translating business goals into optimized customer experiences, backed by a strong understanding of the D2C ecommerce landscape. Passionate about mentoring teams, fostering innovation, and driving measurable revenue improvements through data-driven decision-making. ​ I live in Brooklyn, NY with my daughter and our cat, Pumpkin. I love to run, walk, bike along the river, wander the beautiful marina, try a new restaurant every Friday and read a book every month.